Save On Brokerage
Role
UI/UX Designer
Tools Used
Duration
6 Weeks
Save On Brokerage
Role
UI/UX Designer
Tools Used
Duration
6 Weeks
Save On Brokerage
Role
UI/UX Designer
Tools Used
Duration
6 Weeks
Project Overview
Project Overview
Save on Brokerage is a web based platform designed to help buyers and sellers connect directly through live Zoom events, removing the need for traditional brokers and saving users significant brokerage fees.
My role covered research and 0 to 1 product design to craft a clear, trustworthy, and simple experience that lets both parties discover properties, interact in real time, and make informed deals within a cost friendly setup.
Save on Brokerage is a web based platform designed to help buyers and sellers connect directly through live Zoom events, removing the need for traditional brokers and saving users significant brokerage fees.
My role covered research and 0 to 1 product design to craft a clear, trustworthy, and simple experience that lets both parties discover properties, interact in real time, and make informed deals within a cost friendly setup.
Save on Brokerage is a web based platform designed to help buyers and sellers connect directly through live Zoom events, removing the need for traditional brokers and saving users significant brokerage fees.
My role covered research and 0 to 1 product design to craft a clear, trustworthy, and simple experience that lets both parties discover properties, interact in real time, and make informed deals within a cost friendly setup.
My Role
My Role
I led the end to end UX process, from gathering insights to shaping them into clear, functional designs. This included user research, defining flows, wireframing, and crafting the final visual direction.
As the sole designer, I translated findings into a simple, trustworthy experience that helped buyers and sellers connect smoothly through live Zoom events.
I led the end to end UX process, from gathering insights to shaping them into clear, functional designs. This included user research, defining flows, wireframing, and crafting the final visual direction.
As the sole designer, I translated findings into a simple, trustworthy experience that helped buyers and sellers connect smoothly through live Zoom events.
I led the end to end UX process, from gathering insights to shaping them into clear, functional designs. This included user research, defining flows, wireframing, and crafting the final visual direction.
As the sole designer, I translated findings into a simple, trustworthy experience that helped buyers and sellers connect smoothly through live Zoom events.
Discovery & Research
Discovery & Research
Secondary
Survey
Interview
Workshop
12
Participants
16
Interviews
55
Responses
20+
Articles
Secondary
Survey
Interview
Workshop
12
Participants
16
Interviews
55
Responses
20+
Articles
Secondary
Survey
Interview
Workshop
12
Participants
16
Interviews
55
Responses
20+
Articles
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
211
Raw Data Points from
Surveys & and Interviews
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
211
Raw Data Points from
Surveys & and Interviews
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
211
Raw Data Points from
Surveys & and Interviews
Persona
Persona
Using insights from our primary research, we developed detailed persona and empathy map that represent our target audience.
Using insights from our primary research, we developed detailed persona and empathy map that represent our target audience.
Design Deliverables
Design Deliverables
I created a:
I created a:
Website
Website
+
Visual
Visual
Visual Style
Visual Style
Primary Typography
Secondary Typography
Brand Colors
#FAFAFA
#000000
#B97727
Primary Typography
Secondary Typography
Brand Colors
#FAFAFA
#000000
#B97727
Primary Typography
Secondary Typography
Brand Colors
#FAFAFA
#000000
#B97727
Flows and Wireframes
Flows and Wireframes
I acted out and recreated various user scenarios to explore all possible flows before finalising them. These flows were then turned into low-fidelity prototypes for the first round of testing.
Wireframe
I designed low and high fidelity wireframes to form clear layouts and test concepts early. Feedback from stakeholders helped shape a focused and confident direction.
Final Screens
Finished UI Deliverables
Testing
Testing
User testing helped identify pain points and guide improvements that made the experience clearer and easier to use.
Hang on visual can come anytime :-)
Results
Results
The platform sped up deal closures by simplifying negotiations and cutting fees through direct connections, boosting early adoption.
25%
Faster Deals
Closing
200+
Early
Sign Ups
30%
Brokerage
Savings
25%
Faster Deals
Closing
200+
Early
Sign Ups
30%
Brokerage Savings
25%
Faster Deals
Closing
200+
Early
Sign Ups
30%
Brokerage
Savings
Learnings
Learnings
Picking up skills faster than I lose my sanity.
Picking up skills faster than I lose my sanity.
Collaboration ensures UX aligns with user and business needs.
Collaboration ensures UX aligns with user and business needs.
Clear, simple design reduces user confusion.
Clear, simple design reduces user confusion.
User interviews reveal critical frustrations beyond data.
User interviews reveal critical frustrations beyond data.
Understanding user pain points drives better UX solutions.
Understanding user pain points drives better UX solutions.
Design First Panic Later.
Made with
❤️
By
Darshan Lunagariya
Design First Panic Later.
Made with
❤️
By
Darshan Lunagariya
Design First Panic Later.
Made with
❤️
By
Darshan Lunagariya