How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
211
Raw Data Points from
Surveys & and Interviews
+
I acted out and recreated various user scenarios to explore all possible flows before finalising them. These flows were then turned into low-fidelity prototypes for the first round of testing.
Wireframe
I designed low and high fidelity wireframes to form clear layouts and test concepts early. Feedback from stakeholders helped shape a focused and confident direction.
Final Screens
Finished UI Deliverables
User testing helped identify pain points and guide improvements that made the experience clearer and easier to use.
Hang on visual can come anytime :-)
The platform sped up deal closures by simplifying negotiations and cutting fees through direct connections, boosting early adoption.