Main Role
Main Role
UX Designer
UX Designer
Tools Used
Tools Used
Duration
Duration
6 Weeks
6 Weeks
Save On Brokerage
Save On Brokerage
Project Overview
Save on Brokerage is a web based platform designed to help buyers and sellers connect directly through live Zoom events, removing the need for traditional brokers and saving users significant brokerage fees.
My role covered research and 0 to 1 product design to craft a clear, trustworthy, and simple experience that lets both parties discover properties, interact in real time, and make informed deals within a cost friendly setup.
My Role
I led the end to end UX process, from gathering insights to shaping them into clear, functional designs. This included user research, defining flows, wireframing, and crafting the final visual direction.
As the sole designer, I translated findings into a simple, trustworthy experience that helped buyers and sellers connect smoothly through live Zoom events.
25%
Faster Deals
Closing
200+
Early
Sign Ups
30%
Brokerage
Savings
25%
Faster Deals
Closing
200+
Early
Sign Ups
30%
Brokerage
Savings
25%
Faster Deals
Closing
200+
Early
Sign Ups
30%
Brokerage
Savings
Results Achieved
The platform enabled buyers and sellers to close deals about 25% faster by simplifying the event based negotiation journey and reducing unnecessary back and forth. Direct, brokerage free connections helped users save an average of 30% in fees, reinforcing the core value proposition and driving stronger adoption during the early launch phase.
Discovery & Research
Discovery & Research
Secondary
Survey
Interview
Workshop
12
Participants
16
Interviews
55
Responses
20+
Articles
Secondary
Survey
Interview
Workshop
12
Participants
16
Interviews
55
Responses
20+
Articles
Secondary
Survey
Interview
Workshop
12
Participants
16
Interviews
55
Responses
20+
Articles
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
Can I speak directly with the seller without waiting for a broker to arrange it?
Why does scheduling a property visit or call take so long?
Slow communication cycles cause delays in decision making
No clear way to filter serious vs casual buyers
Can I speak directly with the seller without waiting for a broker to arrange it?
Why does scheduling a property visit or call take so long?
Slow communication cycles cause delays in decision making
No clear way to filter serious vs casual buyers
Can I speak directly with the seller without waiting for a broker to arrange it?
Why does scheduling a property visit or call take so long?
Slow communication cycles cause delays in decision making
No clear way to filter serious vs casual buyers
No clear way to filter serious vs casual buyers
No clear way to filter serious vs casual buyers
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
Why can’t I control how my property is presented or discussed?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
211
Raw Data Points from
Surveys & and Interviews
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
Can I speak directly with the seller without waiting for a broker to arrange it?
Why does scheduling a property visit or call take so long?
Slow communication cycles cause delays in decision making
No clear way to filter serious vs casual buyers
Can I speak directly with the seller without waiting for a broker to arrange it?
Why does scheduling a property visit or call take so long?
Slow communication cycles cause delays in decision making
No clear way to filter serious vs casual buyers
Can I speak directly with the seller without waiting for a broker to arrange it?
Why does scheduling a property visit or call take so long?
Slow communication cycles cause delays in decision making
No clear way to filter serious vs casual buyers
No clear way to filter serious vs casual buyers
No clear way to filter serious vs casual buyers
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
Why can’t I control how my property is presented or discussed?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
211
Raw Data Points from
Surveys & and Interviews
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
Can I speak directly with the seller without waiting for a broker to arrange it?
Why does scheduling a property visit or call take so long?
Slow communication cycles cause delays in decision making
No clear way to filter serious vs casual buyers
Can I speak directly with the seller without waiting for a broker to arrange it?
Why does scheduling a property visit or call take so long?
Slow communication cycles cause delays in decision making
No clear way to filter serious vs casual buyers
Can I speak directly with the seller without waiting for a broker to arrange it?
Why does scheduling a property visit or call take so long?
Slow communication cycles cause delays in decision making
No clear way to filter serious vs casual buyers
No clear way to filter serious vs casual buyers
No clear way to filter serious vs casual buyers
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
Why can’t I control how my property is presented or discussed?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
How do I know if the broker is giving unbiased information?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
How do I avoid back and forth delays caused by brokers coordinating calls?
211
Raw Data Points from
Surveys & and Interviews
Persona
Persona
"Using insights from our primary research, we developed detailed persona and empathy map that represent our target audience
Using insights from our primary research, we developed detailed persona and empathy map that represent our target audience
Journey Mapping
Journey Mapping
From entering the shop to leaving allowed us to identify key touchpoints and pain points were in the tipping and transactional interactions.
Final Deliverables
Final Deliverables
I created a:
I created a:
Website
Website
+
Visual
Visual
Visual Style
Visual Style
Primary Typography
Secondary Typography
Brand Colors
#FAFAFA
#000000
#B97727
Primary Typography
Secondary Typography
Brand Colors
#FAFAFA
#000000
#B97727
Primary Typography
Secondary Typography
Brand Colors
#FAFAFA
#000000
#B97727
Flows, Wireframes & UI Design
Flows, Wireframes & UI Design
We acted out and recreated various user scenarios to explore all possible flows before finalising them. These flows were then turned into low-fidelity prototypes for the first round of testing.
Testing
Testing
Some text goes here
Final Deliverable
Final Deliverable
Some text goes here
Collaboration & Teamwork
Collaboration & Teamwork
Collaborating closely with the founder, I played a strategic role beyond design by shaping the product vision and user experience. I established a centralized project hub to align research insights, feature priorities, and design decisions. Leading regular workshops, I helped the team clarify goals, validate assumptions, and ensure a user-first approach throughout development.
Collaborating closely with the founder, I played a strategic role beyond design by shaping the product vision and user experience. I established a centralized project hub to align research insights, feature priorities, and design decisions. Leading regular workshops, I helped the team clarify goals, validate assumptions, and ensure a user-first approach throughout development.
Learnings
Learnings
Save On Brokerage - I Learned
Save On Brokerage - I Learned
Collaboration ensures UX aligns with user and business needs.
Collaboration ensures UX aligns with user and business needs.
Clear, simple design reduces user confusion.
Clear, simple design reduces user confusion.
User interviews reveal critical frustrations beyond data.
User interviews reveal critical frustrations beyond data.
Understanding user pain points drives better UX solutions.
Understanding user pain points drives better UX solutions.