Save On Brokerage
Role
UI/UX Designer
Tools Used
Duration
6 Weeks
Save On Brokerage
Role
UI/UX Designer
Tools Used
Duration
6 Weeks
Save On Brokerage
Role
UI/UX Designer
Tools Used
Duration
6 Weeks
Challenge
Challenge
In real estate, both buyers and sellers lose money to the same middleman. Brokers charge commission from both sides of every deal, often for simply making an introduction. A small business founder came to me with a direct solution: host live online events where property sellers present to interested buyers, letting both parties connect and negotiate directly. My job was to design a platform that makes this self-serve model feel as trustworthy and efficient as working with a traditional broker.
In real estate, both buyers and sellers lose money to the same middleman. Brokers charge commission from both sides of every deal, often for simply making an introduction. A small business founder came to me with a direct solution: host live online events where property sellers present to interested buyers, letting both parties connect and negotiate directly. My job was to design a platform that makes this self-serve model feel as trustworthy and efficient as working with a traditional broker.
My Role
My Role
As the sole designer on a 6-week timeline, I was responsible for validating the concept with real users, defining the core user flows, and designing a web experience that could build trust quickly in an industry where people are skeptical of anything that sounds too good to be true.
As the sole designer on a 6-week timeline, I was responsible for validating the concept with real users, defining the core user flows, and designing a web experience that could build trust quickly in an industry where people are skeptical of anything that sounds too good to be true.
Understanding the Users
Understanding the Users
Secondary
Survey
Interview
Workshop
12
Participants
16
Interviews
55
Responses
20+
Articles
Secondary
Survey
Interview
Workshop
12
Participants
16
Interviews
55
Responses
20+
Articles
Secondary
Survey
Interview
Workshop
12
Participants
16
Interviews
55
Responses
20+
Articles
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
211
Raw Data Points from
Surveys & and Interviews
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do users feel about pricing transparency in current platforms?
What are the key tasks users want to accomplish quickly and easily?
How do users typically navigate from property search to closing deals?
Where in the transaction process do users experience delays or confusion?
How do I avoid back and forth delays caused by brokers coordinating calls?
How do I avoid back and forth delays caused by brokers coordinating calls?
Why do I have to depend on brokers to bring buyers instead of connecting directly?
Why can’t I control how my property is presented or discussed?
Why can’t I control how my property is presented or discussed?
How do I know if the broker is giving unbiased information?
211
Raw Data Points from
Surveys & and Interviews
Persona
Persona
Using insights from our primary research, we developed detailed persona and empathy map that represent our target audience.
Using insights from our primary research, we developed detailed persona and empathy map that represent our target audience.
Design Deliverables
Design Deliverables
I created a:
I created a:
Website
Website
+
Visual
Visual
Visual Style
Visual Style
Primary Typography
Secondary Typography
Brand Colors
#FAFAFA
#000000
#B97727
Primary Typography
Secondary Typography
Brand Colors
#FAFAFA
#000000
#B97727
Primary Typography
Secondary Typography
Brand Colors
#FAFAFA
#000000
#B97727
Flows and Wireframes
Flows and Wireframes
I acted out and recreated various user scenarios to explore all possible flows before finalising them. These flows were then turned into low-fidelity prototypes for the first round of testing.
Wireframe
I designed low and high fidelity wireframes to form clear layouts and test concepts early. Feedback from stakeholders helped shape a focused and confident direction.
Impact
Impact
Within the first month of launch, the platform saw 200+ sign-ups. The client reported deals closing faster than through traditional broker channels, though we're still gathering long-term data.
25%
Faster Deals
Closing
200+
Early
Sign Ups
30%
Brokerage
Savings
25%
Faster Deals
Closing
200+
Early
Sign Ups
30%
Brokerage Savings
25%
Faster Deals
Closing
200+
Early
Sign Ups
30%
Brokerage
Savings
Learnings
Learnings
Picking up skills faster than I lose my sanity.
Picking up skills faster than I lose my sanity.
Collaboration ensures UX aligns with user and business needs.
Collaboration ensures UX aligns with user & business needs.
Clear, simple design reduces user confusion.
Clear, simple design reduces user confusion.
User interviews reveal critical frustrations beyond data.
User interviews reveal critical frustrations beyond data.
Understanding user pain points drives better UX solutions.
Understanding user pain points drives better UX solutions.
